Under the high patronage of His Highness Sheikh Butti Bin Juma Al Maktoum , Land Rover has launched an exciting new Desert Hot Air Balloon Adventure in collaboration with Balloon Adventures and Royal Shaheen Falconry subsidiaries of Platinum Heritage.

This exciting experience, offers adventure-seekers in the United Arab Emirates a unique hot air balloon ride with never-before-seen falconry demonstrations at heights of up to 4,000 feet.

This unique adventure celebrates the rich falconry heritage of the Middle East and acts as an integral part of the MYLAND brand promise to showcase the cultural history of our region.

“Falconry has long been deeply rooted in the cultural fibers of the Middle East and it is our duty to support the modernisation of falconry heritage through this incredible project to ensure it remains an integral part of the culture of this region long after we are gone.” said His Highness Sheikh Butti Bin Juma Al Maktoum.

Land Rover has launched a film that features stunning footage of the Falcons complete journey across the world. This includes their hatching in the Scottish Highlands, their training process in Italy and their final journey back home to their Dubai Desert; all accomplished over a 26,000km journey with Land Rover vehicles.

Bookings for the World-First Hot Air Balloon Falconry Show can now be made through the Platinum Heritage website or via phone enquiries on +971 4 388 4044.